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Web development

One page with one job

A single campaign, a single offer, a single action, on a page built for someone who tapped an ad on a phone and has not decided to trust you yet. Landing page design for Philippine campaigns that have to be live before the spend starts.

Who this is for

For teams with a campaign, launch or paid test that needs a page of its own. If the real problem is that your whole website is out of date, one good page will not hide that for long, and the rebuild is the better use of the budget.

What you get

What we deliver

One page, written and built

Copy, layout and build for a single offer with a single action, not a section for every department that asked for one.

Tested where the traffic comes from

Opened inside the Facebook, Messenger and TikTok in-app browsers before launch, because that is where the ad will actually deliver people.

Tracking that matches the ad account

Conversion events wired to the Meta, Google or TikTok account carrying the spend, and fired once with a real submission before the campaign starts.

A decided route for the enquiry

The form, the Messenger or Viber handoff and the inbox it all arrives in, agreed and tested before launch so nothing sits unanswered.

A second version to test against

A variant of the headline and the offer, set up so the campaign can compare them rather than argue about them.

An agreed ending

A rule for what happens when the campaign stops: the page folds into the main site behind a redirect, or it comes down. Last season's offer is not left ranking.

Traffic that arrives inside an app

A click on a Facebook, Messenger or TikTok ad here does not open a browser. It opens that app's own in-app browser, which starts slower, holds less in memory and quietly ignores some of what a normal browser would cache for you. Pages that behave beautifully in Chrome can stall there, so these builds stay small: little markup, few third-party scripts, images sized for the device rather than for a desktop, and a real test inside those apps before launch. It also changes what counts as converting. Some buyers will fill in a form. Others will only ever tap through to Messenger or Viber, especially when the click came from a Facebook ad in the first place. The page usually offers both, and we make sure the conversation lands somewhere a person is actually watching.

Questions

What people ask before they buy this

How is this different from a page on our website?

A landing page has one action and nothing competing with it: no full navigation, no related links, no menu tempting the visitor into your careers page. It is also built to be folded into the site or taken down when the campaign ends, which is why it can move at campaign speed instead of website speed. A page on your main site has to serve everybody who lands on it; this one only has to serve the people who clicked the ad.

Should the page use a form or a Messenger button?

Usually both. Some people will type into a form, others will only ever open a Messenger or Viber conversation, and that is more likely when the click came from a Facebook or TikTok ad to begin with. We keep the form to fields you will genuinely use, because every extra field is another reason to leave. What actually decides it is not the button anyway, it is whether somebody is watching that inbox during the hours the ads are running.

Can it live on our own domain?

Usually yes, as a folder on the main domain, which keeps any links the campaign earns pointing at the site you care about long term. That holds whether you are on a .com or a .ph domain. A separate domain or subdomain makes sense when the campaign is a distinct brand or a partner is involved. We settle that before it is built, because moving it afterwards costs redirects and time you will not have mid-campaign.

Do you set up the tracking as well?

Yes, and we test it with a real submission before the spend starts, because a conversion event that never fires is an expensive kind of quiet failure: the campaign looks dead when it is only unreported. Events go to whichever account is running the campaign, Meta, Google or TikTok. When the same team is also running the ads, the page and the tracking get set up together instead of in two separate tickets.

How long does a landing page take?

The build is the short part. What sets the date is whether the offer, the single action and the copy are decided, and whether the photography or video already exists, because a page cannot be finished around a headline nobody has agreed on. Tell us the campaign date and you get a straight answer on whether it is reachable, and on what would have to be cut to reach it.


Ready when you are

Tell us what you are building and we will tell you honestly how we would approach it.