Google Business Profile, set up properly
Primary and secondary categories, services, attributes, photos, and hours that account for Philippine holidays, on every location you operate.
Digital marketing
Local search for a business people can walk into
Google Business Profile, map results and branch pages for clinics, shops, showrooms and service businesses. Here, being found nearby depends as much on your listing and your Facebook Page as it does on your website.
Who this is for
For businesses with one or several physical locations, or a defined service area, whose customers search nearby before they choose. Pure online sellers with no address and no catchment get more from the wider search and content work instead.
What you get
What we deliver
Pin and directions check
We verify the map pin lands at the entrance people actually use, including the mall level or building name, and that driving directions arrive somewhere sensible.
A page per location, written once each
Branch pages with their own directions, landmarks, parking, staff and hours, rather than one template with the city name swapped.
Name, address and phone audit
One agreed format for each location, applied across the site, the profile, the Facebook Page and the directories that already list you.
Local structured data
LocalBusiness markup with opening hours, geo coordinates and department detail, added through the theme so it stays correct when hours change.
Reviews and reply workflow
A way to ask customers at the right moment, and a set of replies your staff can use without sounding automated.
Reporting on the actions that matter
Calls, direction requests, profile views and Messenger enquiries per branch, so you can tell which location the search work is helping.
Mall floors, barangays and the Facebook Page that outranks you
Philippine addresses do not behave like the ones Google's forms expect. A branch is often a unit on a mall level, a floor in an office tower or a house number on a barangay street, so the same location ends up written several different ways across your listing, your site, your delivery apps and the directories, and that inconsistency is one of the things keeping you out of the map results. The pin is its own problem: dropped on the building footprint rather than the entrance, it sends people to the wrong side of a mall or onto the service road. And for a lot of local buyers here the first touch is the Facebook Page, with Messenger as the enquiry channel, so a profile with stale hours and an unanswered inbox costs you the customer even when the ranking is fine.
Questions
What people ask before they buy this
Our Facebook Page ranks higher than our website. Is that a problem?
Not by itself. It becomes a problem when the Page carries different hours, a different phone number or an inbox nobody watches, because the customer who finds it never reaches you. We treat the Page as one of your listings: same details, same address format, and a plan for who answers Messenger.
We are inside a mall and Google will not accept our address. What now?
This is common here. We write the address in the form Google's system can parse, put the mall name and level where customers will read it, and lean on the pin, the photos and the description to make the location unmistakable. It usually takes a verification attempt or two, and we handle that back and forth.
We have branches in several cities. Do we need a page for each?
Yes, if each one has something genuinely different to say: its own directions, staff, hours, services or landmarks. Duplicating one page for every city with the name changed is worse than having no branch pages at all. Where two branches serve the same catchment, merging the story beats padding the site.
We go to the customer and have no shopfront. Can we still do this?
Yes. Google treats that as a service area business: the address is hidden and you define the areas you cover. The work shifts toward the areas you can genuinely serve, review volume, and the content that proves you actually operate there, because there is no storefront doing that job for you.
How long until we appear in the map results?
Profile fixes such as categories, hours and photos can move things within weeks. Proximity, review history and how long the profile has been consistent take longer, and nobody can promise a position in a pack that changes with the searcher's location. We report on calls and direction requests, because those are the outcome you actually wanted.
Can you do this alongside our wider SEO?
It is better done in that order: the local work settles your listings and branch pages first, then the wider site work gives those pages the internal linking and the speed to hold their position. Running them separately is how branch pages end up as orphans nobody links to.
Digital marketing
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Ready when you are
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