A lifecycle map
Every automatic message a customer can receive, from first enquiry to lapsed, laid out so you can see the overlaps and the long silences.
Digital marketing
Sell again to the people who already know you
The welcome, the follow-up, the delivery update and the message that brings a lapsed customer back. Email marketing that admits the inbox is only one of the places your customers read you, and routes each message to where it will actually be seen.
Who this is for
For businesses with repeat purchase, a long sales cycle, or a customer list they have permission to use. With nobody on the list yet, the first job is acquisition, and retention work will have nothing to act on.
What you get
What we deliver
The core flows, written and built
Welcome, abandoned cart or unanswered enquiry, order and delivery updates, post-purchase and win-back, live inside your own platform.
A channel rule
Which messages go by email, which by Viber or text and which stay in Messenger, so you are not paying per message for something an email would have carried.
Deliverability set-up
Sender authentication records on your own sending domain, a warm-up before volume goes up, and a suppression list so you stop mailing addresses that never open.
Segments based on behaviour
Lists cut by what people did, such as bought once and never came back, rather than by profile fields nobody fills in.
Consent and opt-out handling
Sign-up wording, a preference page and an unsubscribe path that works without anyone having to reply to a thread, in line with the Data Privacy Act.
Sender names, consent and the channels people read
Email is still the channel you own outright, but here it shares attention with Viber, Messenger and text, and for consumer businesses an order update often gets read in a messaging app before anyone opens an inbox. Text is the one with rules that catch teams out: commercial messages go out under a registered sender name, and the telcos restrict links inside them, so the copy has to carry the point on its own with nothing to tap. Consent is not a formality either. The Data Privacy Act expects a lawful basis for marketing messages and a real way out of them, which means the fact that somebody once bought from you is not by itself permission to keep messaging them.
Questions
What people ask before they buy this
Does email still work here when everyone is on Messenger and Viber?
Email still works for anything that needs a record: order confirmations, statements, quotations, follow-up with another business. What has changed is that it is no longer the only channel and often not the fastest one. We decide which message belongs in which channel instead of pushing everything down the cheapest pipe.
Can we message the customers already sitting in our spreadsheet?
Only if they gave you a way to reach them for this purpose and you can show it. Under the Data Privacy Act consent has to be informed and freely given, and a past purchase is not automatically consent to be marketed to. In practice we re-permission the list: one honest message asking people to stay, then a smaller list you can use without worrying.
Are text messages worth paying for?
For time-sensitive messages, yes: a delivery window, a payment reminder, an appointment. Commercial text here is sent under a registered sender name and the telcos restrict links inside those messages, so the copy has to carry the point by itself and send people somewhere they already know. That makes text a poor newsletter and a good nudge.
Which platform should we use?
Whichever one can see your orders without a fragile integration. If your store runs on WooCommerce or Shopify, choose a tool with a real connector to it. If the customer data lives in an application we built, we can send events straight from it, which beats importing a file overnight. The tool matters far less than whether the data arriving in it is accurate.
Does the order confirmation email count as our official receipt?
No. If you are registered with the Bureau of Internal Revenue, your invoicing and receipting obligations are separate from whatever your marketing tool sends, and your accountant should confirm what your registration requires. Write the confirmation as a notification and do not let the wording imply it replaces the official receipt. It is a small detail that causes real arguments later.
Digital marketing
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Ready when you are
Tell us what you are building and we will tell you honestly how we would approach it.