Checkout is where the money leaks
Every extra field, redirect and reload on a phone costs orders. Payment choice matters more than checkout styling: if a shopper's usual method is missing, they leave and buy the same thing somewhere it is offered.
Industries
Ecommerce and retail built for how the Philippines buys
A store is only as good as the moment someone pays. Ecommerce web development in the Philippines starts there, with the payment methods your shoppers already have on their phone, and works outwards to the catalogue, the delivery rates and the campaigns that fill the cart.
The work
Where online stores lose the order
The catalogue outgrows the theme
Variants, bundles, sizes and stock per branch are the real catalogue. Themes handle the demo range beautifully and then buckle on yours.
Marketplaces are a channel, not a strategy
Selling on Lazada, Shopee or TikTok Shop is sensible, and it also means renting the customer relationship. Your own store has to earn its place with range, margin, bundles and the buyers you get to keep.
Overselling is two systems claiming one unit
A shop floor, a warehouse and the website can all promise the same item. Deciding which system owns the truth is the fix; apologising to the customer afterwards is not.
Delivery cost decides the basket
Rates and lead times vary by destination, weight and courier, and they have to be right in the cart. A shipping surprise at the final step is the most expensive kind.
How the Philippines actually pays
A store that only takes cards closes the door on a large part of this market. GCash, Maya and online banking through the big local banks are ordinary here, and cash on delivery is still a normal way to buy, which changes fraud checks, reconciliation and returned parcels as much as it changes the checkout page. Traffic arrives to match: often a mid-range Android on mobile data, tapping through from a Facebook or TikTok post rather than from a search result, so page weight and Core Web Vitals are commercial numbers rather than engineering ones. Then delivery has to be priced across the islands, where rates and lead times differ by destination and courier, and quoting the wrong one in the cart loses the order after you have already paid to win it.
How we work
How we approach this sector
Payments before pixels
The payment methods and the gateway are settled first, including e-wallets, online banking and cash on delivery where it makes sense, because they shape the whole checkout that follows.
Build for the range you really sell
Variants, bundles and stock are modelled on your actual catalogue and the one you expect next year, not on the theme demo.
A weight budget on every template
Product and checkout templates carry a page weight budget, and they are tested on a real phone over a throttled connection before launch rather than on a fast laptop.
Store and marketing on one roadmap
The people running the search and paid work can change the product page themselves, so a conversion problem gets fixed rather than written up and handed over.
Questions
What teams in this sector ask us
Can you set up GCash, Maya and bank transfer at checkout?
Yes. The usual route is one local payment gateway carrying e-wallets, cards and online banking in a single integration rather than bolting each method on separately. Which gateway suits you depends on your volume, your bank and your accounting, and it gets settled before the checkout is designed, because the methods you accept shape the flow.
Should we offer cash on delivery?
That depends on your margin and your courier, not on your website. Cash on delivery still wins orders here, and it brings failed deliveries, returned stock and a reconciliation job every week. If you take it, the site and the back office both have to treat a parcel coming back as a normal event rather than an exception.
WooCommerce or Shopify?
WooCommerce when you want to own the platform, the data and the ability to change any part of it, which is where we land in most cases. Shopify when the catalogue is simple and you would rather rent the plumbing and the updates. We will tell you plainly which one fits your case, including when it is not the one we would build.
Should we keep selling on Lazada and Shopee?
Usually yes, as a channel rather than as your whole shopfront. What you give up there is the relationship: you do not keep the buyer's details, you cannot email them, and you compete on price inside somebody else's search results. So run both, give the buyers you win there a reason to come back directly, and measure the two separately rather than as one revenue line.
Can the site keep stock in step with our physical shops?
Yes, where your point-of-sale system can talk to the site through an interface or a scheduled sync. The question we settle first is which system is the source of truth for a unit of stock, and what happens to a web order when the last one has just been sold over a counter. Overselling is what happens when nobody answers that.
Our customers are all on mobile. How do you handle that?
We treat page weight as a commercial number. Templates carry a weight budget, images ship as WebP, scripts are deferred, and testing happens on the kind of phone your customers actually own. In a market that shops from a social post between other things, a heavy checkout is simply a lost order.
Ready when you are
Tell us what you are building and we will tell you honestly how we would approach it.