If you want long-term retainers Partnership and pricing

Industries

Tracking, quoting and websites for Philippine freight and logistics

Forwarders, truckers and third-party logistics operators get asked the same two questions all day: what will it cost, and where is it now. Logistics web development in the Philippines is mostly the work of answering those two properly in public, through a quote request that captures the lane and a status page a consignee can use without a login.

The work

Why the phone keeps ringing anyway

Customers want status more than they want marketing

The most valuable page on a freight site is the one that says where a shipment is. When that lives in a separate system behind a different login, the website is a brochure and your operations line stays busy.

Quoting is where the enquiry is won or lost

Rates depend on lane, weight, volume, handling and timing. A quote form that asks too little produces a phone call anyway, and one that asks everything gets abandoned halfway down.

Operations already run on other systems

There is usually a transport management system, a dispatch board, a spreadsheet, or all three. Anything new earns its place by feeding them, not by asking a dispatcher to key the same booking twice.

The consignee has no login and no reference number

The person who booked and the person waiting at the door are rarely the same. The second one still needs to check status and correct an address without an account.

Coverage has to be stated precisely

Which lanes, which islands, which cut-off times, which commodities you will not carry. Vague service-area copy is a machine for generating enquiries you have to turn down.

Islands, barangay addresses and the port at either end

Start with the map. The country is an archipelago, so a domestic shipment is rarely one truck on one road: it is trucking plus a roll-on roll-off ferry or inter-island sea freight, with port and terminal steps at either end. Transit times follow sailings and cut-off times rather than distance, which makes coverage and rates harder to state honestly on a web page than in a single-landmass market, and makes status the thing customers keep calling about. Addresses compound it, because Philippine addresses are barangay-level, written inconsistently and often found by landmark rather than street number, so a booking form with one free-text address box hands your operations team a problem every time it is used. Weather adds the last layer: when a typhoon closes a port, a straight answer published on your site is worth more than a tracking page that keeps saying in transit.

How we work

How we approach this sector

Find the question customers keep asking, and answer it in public

In freight that is price or status, and answering one of them properly is worth more than another page of company copy.

Build towards the systems you already run

We begin by mapping what your dispatch system, transport management system or spreadsheets can actually give us, so the website adds a channel instead of a second place to type the same booking.

Ship in increments a dispatcher can use

Each release is something a real person can try inside their working day, so the process gets corrected while changing it is still cheap.

Point the marketing at lanes, not at the word logistics

Search and content work built around the routes, commodities and services you want more of, and measured by the quote requests they produce.

Questions

What teams in this sector ask us

Can you put shipment tracking on our website?

It depends on where the status data lives and whether we can reach it. If your dispatch or transport management system exposes an interface, or can produce a regular export, tracking on the site is straightforward. If status currently lives in a spreadsheet or a chat thread, the first piece of work is giving it a consistent home, and we will say that before you commit to a tracking page.

Can the website connect to the systems operations already use?

That is usually the point of the project. Integration is part of the build, so a booking made on the site lands where dispatchers already look instead of being re-keyed at the other end. Where an integration genuinely is not possible, we design around the gap in the open rather than leaving your staff to close it every day.

How do you handle Philippine addresses in a booking or quote form?

Carefully, because address quality decides whether a delivery goes out clean. Addresses here are barangay-level and written inconsistently, so we use structured region, province, city or municipality and barangay selection instead of one free-text box, add a landmark field because that is how directions are actually given, and never rely on the postal code alone. The result is data your operations team can use rather than interpret.

We handle both domestic and international freight. Can one site serve both?

Yes, but as two paths rather than one blended page. The questions differ: domestic enquiries turn on lanes, cut-off times and inter-island transit, while international ones turn on incoterms, documentation and customs. We structure the site so a visitor lands in the right path quickly, and so each quote request asks only what that service needs.

Should we start with a customer portal or a new website?

With whatever removes the most repeated phone calls, which in freight is usually status. We would rather ship one useful flow, put it in front of a dispatcher and a customer, and build the next from what they tell us, than deliver a large portal after a long quiet stretch. Either way the public site and the portal are planned together, so they do not drift apart later.


Ready when you are

Tell us what you are building and we will tell you honestly how we would approach it.