Abacus West

Revamped Abacus West’s site to better showcase their math program and improve enrollment flow.

Overview

Abacus West offers a unique math enrichment program that teaches children arithmetic using the Japanese abacus (Soroban). The program boosts focus, visualization, and confidence while reinforcing core math skills.

The challenge

Their website was outdated and didn’t reflect the quality or educational depth of the program. It also lacked clarity for new visitors and made it harder for parents to understand the benefits or sign up easily.

Our approach

We redesigned the site with a clean, family-friendly interface, improved navigation, and focused messaging. Key sections now highlight program benefits, how it works, and how to get started—making it easier for parents to engage.

The results

The updated site strengthened Abacus West’s online presence and made it easier for families to explore and enroll in programs. It now better supports their mission to make abacus learning accessible and impactful.

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